The Nutcracker and the Four Realms activation

The Brief

Create an installation for the holiday period that immerses visitors in the world of Disney’s The Nutcracker and the Four Realms. The activation needed to combine digital, physical and interactive elements into one exciting experience that created intrigue, drew in visitors and encouraged social sharing.

The Solution

We created a magical world inspired by the movie.

The entranceway was themed to look just like the corridor in Clara’s home. Anticipation built in visitors as they moved along the corridor, with digital screens offering tantalising glimpses of what lay ahead. Once inside the Snowflake realm, visitors were delighted with falling snow, a stunning photo opportunity, digital game, zoetropes and a thrilling ice slide. Facebook Augmented Reality and photo sharing encouraged visitors to spread the word on social media.

The Nutcracker Solution

The Results

The activation was extremely popular with visitors, illustrated by the stats below.

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All Work