Canon – The Centre Showroom

The Brief

Redesign the Canon Customer Experience Centre, to create a powerful user-journey worthy of one of the world’s biggest imaging brands.

Canon’s Birmingham showroom is an important part of its business strategy. However, they recognised that they needed to create greater resonance with their professional customers, through an improved showroom experience.

The Solution

Our first task was to get to know the space we had to work with. We needed to understand and consider every aspect of the user journey before we could formulate our recommendations.

We complemented Canon’s modern imagery, to include their Rugby World Cup 2019 official sponsorship and Speed campaign, to create a look that was both distinctive and highly engaging throughout the showroom.

We also wanted to provide plenty of opportunities to get ‘hands-on’. To achieve this, we created a new Inspiration Hub, which was packed with different finishing techniques and colour treatments. And, in the newly revamped Workflow Hub, we created bespoke presentations and tech to make it easier than ever to demonstrate a wide range of products and promote the unique benefits to clients.