Client:
Services:
To celebrate the return to the big screen of Woody, Buzz, Jessie and the gang, we were asked to deliver and launch a Toy Story 4 inspired entertainment activation for Doha Festival City Mall.
It needed to be innovative and interactive, provide photo and social sharing opportunities, and create buzz around the mall as a visitor destination.
We created a fun, engaging activation that captured the charm of the movie and brought visitors up close to their favourite characters. A photo opportunity featured life-size standees of the main Toy Story characters, arranged so that visitors could pose for a photo amongst them. They could then share their photo socially, or print it out to take home in an Etch A Sketch style frame.
Colourful chairs and tables were set up with Toy Story themed craft activities and puzzle sheets, while interactive touchscreens were located behind the photo opportunity, where visitors could create pictures using digital paint brushes.
