Royal Bank of Canada | BradleyDyerRaw

The Brief

The challenge was to raise the profile and brand awareness of the Royal Bank of Canada’s wealth management business. The campaign needed to create a clear identity for the bank, whilst at the same time appealing specifically to a ‘new-to-wealth’ audience.

The Solution

The first stage of our campaign delivery linked to RBC’s sponsorship of the Masterpiece London Art Fair. As Principal Partner, RBC wanted to showcase the new brand style we recently created for them, through a takeover of Sloane Square underground station. We ran the new creative styling across 12-sheet posters, escalator panels, and a digital video D-6 screen. A full brand campaign is being developed for launch later in 2019.