Walt Disney World Florida 50th Anniversary



All Work

The challenge

To celebrate Walt Disney World's 50th anniversary by bringing the magic from Florida to London, and recreating an inspired experience of the parks for superfans and VIPs.

The Solution

We took an experiential approach to this event to ensure we captured the experience of Walt Disney World Florida, rather than just hosting a fantastic party.

We were able to deliver an immersive experience for guests, drawing on the spirit of Main Street and the four different parks. Live appearances, music, stunning decoration, themed food and drink, interactive elements and photo opportunities created a truly memorable and magical evening for all.

The invitation

The invitation set the tone for the event. A beautifully illustrated case contained a bespoke glass bottle, illuminated with fairy lights. Inside, a pouch contained the invitation, curled up like a scroll. The whole effect injected a little bit of Disney magic into the recipient's day, and stirred up anticipation for the event.

Disney 50th anniversary

The Build

Over three days, we transformed London's Tobacco Dock into an enchanting destination inspired by Walt Disney World Florida. Thousands of lights, mirrors and shimmering surfaces created the requested atmosphere of ear-idescence.

Disney 50th anniversary Disney 50th anniversary
Disney 50th anniversary Disney 50th anniversary

The Event

Guests made their way through a celebratory balloon arch to receive their goody bag, containing gifts and their event passport, to be stamped in each area.

Upstairs, a stunning chandelier set the mood, as guests mingled and enjoyed themed cocktails inspired by the four parks. Lights, props and decorations recreated the sense of Main Street, while food such as hot dogs and popcorn was served.

The orchestra played Disney classics until the moment came for guests to move into the auditorium.

The Parks

Magic Kingdom Park

Guests met and took selfies with Mickey and Minnie, Chip and Dale, Donald and Daisy, Cinderella, Fairy Godmother and Peter Pan, and tried to spot Tinkerbell as she flitted mischievously around.

They posed for photos in front of a spectacular Cinderella Castle backdrop and neon Mickey balloons, all surrounded by the sights and smells of Main Street.

Disney 50th Animal Kingdom


This room featured a Spaceship Earth Instagram wall and infinity installation with twinkling lights and mirrors.

Guests were able to watch the new firework show, Harmonious, on hanging movie panels and listen to the accompanying music. Desserts from different global cuisines were also served here.

Disney 50th Epcot

Disney's Animal Kingdom Theme Park

The room recreated the jungle atmosphere with sounds, scents, mist and decorative foliage, with a striking Tree of Life centrepiece lit up with projections.

A choir sang songs from the Festival of the Lion King Show, while stunning themed food and drink was served. Guests were also able to meet and take photos with Timon and Rafiki, and hear music from Kite Tails, the kingdom's new daytime spectacular.

Disney 50th Animal Kingdom

Disney's Hollywood Studios

Guests enjoyed a film star setting with red carpet, props and golden infinity installation.

They could star in their own 360-degree movie and take pictures in front of neon Star Wars and Toy Story photo walls. Classic content played on movie panels around the room.

The Goodbye Moment

Rapunzel appeared on stage, surrounded by delicately lit paper lanterns, for a farewell song that marked the end of the event.

The Results

The event was an outstanding success generating positive coverage - across both social and mainstream media.

Disney 50th Social

10 headline mainstream media articles published

Disney 50th Social

509k engagements generates by social posts and vlogs

Disney 50th Social

485m aggregate social reach

Disney 50th Social

300% increase in disney's instagram content interaction

Disney 50th Social

760k disney instagram impressions from 1st - 3rd october 2021

The Outcome

The event was a huge success, thrilling guests and delighting the Disney team. It achieved a 100% guest attendance rate and featured some historic moments:

The UK's first performance of new song The Magic is Calling.

The most Disney characters appearing together in a single location in the UK.

It brought the magic of Walt Disney World Florida to London, and created truly memorable moments for all the guests.

All Work