Druce Brand Development and Global Launch Campaign



All Work

The challenge

Historic real estate brand, Druce, briefed BDR to create a refreshed brand that could operate across a number of international markets, that would appeal to HNW and UHNW clients.

Their aim was to create a brand offering a bespoke service for clients looking to buy or invest in key locations around the world. A key component was to create a brand that promoted its vision of customer centricity and services that would add real value.

Our Response

As part of the brand relaunch, we worked with Druce to help them redefine their vision and core values, ensuring that the correct emphasis was placed on strengths and priorities such as customer focus.

The Druce brand was applied across multiple touchpoints and channels, both physical and digital. Our aim was to create a consistent and differentiated customer experience.

Web Portal

We created a new web portal that could operate across multiple regions, with a consistently designed UX interface.

Druce website development
Druce multi-screen wall Druce Marylebone Office

London Office Refurbishment

To bring the brand to life and reflect Druce's refocus on its customers, we refurbished its entire London network of offices, including five new acquisitions. The flagship office on Weymouth Street also included an interactive display screen in its window, so that people could scroll through different properties from outside the building.

Druce Interactive touchscreen
Druce Marylebone refurbishment

London OOH Campaign

Druce Publication advertising

Digital and Print Advertising across a range of platforms

A regional campaign in Singapore promoted real estate opportunities in Vietnam, alongside property events and seminars. A range of channels were used, including press, digital and social.

Druce Ditial Druce Press Advertising

Druce Masterise Half-page newspaper ad

Events and Seminars

Druce Events and Seminars

Campaign Results

Summary results for the Singapore Media Campaign show a strong performance across the digital mix driving awareness and engagement.

Total of 30,331 clicks on adverts at a very high CTR of 0.78% and a cheap CPC of £1.50.

Meta drove the highest overall number of clicks, 75% of the total.

Meta video formats delivered over a 3% CTR providing deeper audience understanding.

A Brand Partnership with EdgeProp delivered over 1,500 enquires to the website.

Google PPC achieved an extremely high top of page rate of 97%.

Druce London skyline
All Work