Marvel at the o2



All Work

The Challenge

We were commissioned by Sky Backstage to create an interactive experience to engage and delight both children and their parents at the launch of Marvel Universe LIVE! at the O2 arena.

Our Response

We delivered a multi-technology solution that was a mix of printed vinyl wall graphics and augmented displays with interactive user controlled projections.

Bold visuals of the key Marvel characters were displayed alongside stats and other content, which were overlaid with digital projection to make them interactive. This combination of augmented technology and real world environments delivered a high impact experience.

Marvel interactive wall

The Results

Visitors of all ages loved the experience, and got fully involved in the interactive content. They were able to tap and swipe the printed vinyls of Marvel characters, which brought to life engaging stories, stats and animations. It gave the visitors a memorable experience that enhanced their trip to Marvel Universe LIVE!

Marvel Results
All Work