Enhancing the Dogs Trust social community



All Work

The Brief

Dogs Trust is the UK’s biggest rehomer of stray and abandoned dogs, and is working towards the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.

Our initial brief was to engage with a younger audience and convert them from fans of Dogs Trust social media pages to donors (no matter how small a donation). We were also tasked with creating assets that helped communicate key information on Dog Safety in a sharable way suitable for multiple social channels.

The Solution

To achieve this, we devised a campaign called #EveryDogTheirDay which was built around the idea that Dogs Trust believes that every dog will have its day and find their forever home.

Each day we made a social media post that related to a particular day of the week but with a doggy twist e.g. #waggywednesday or #tongueouttuesday. Most of the media posts contained a call to action asking the user for a small donation via text.

Going Further

The Every Dog was only the beginning.

Following on from that initial activity, we have created a whole suite of engaging content for Dogs Trust, including Doggy Tinder, Puppy Smuggling appeals, Facebook Live World Cup activity and Summer Adventures.

The Dogs Trust Bark-off!

We even created a dog cookery campaign as a tongue in cheek nod to the Great British Bake Off. Needless to say, it went down a treat!

All Work