Finding the right property with Galliard Homes website



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The Brief

Galliard’s ambition was to create a different kind of property developer website. Buying a new property can be a minefield for some, so Galliard’s priority was to help users navigate the journey to finding the right choice by providing helpful tools and guides along the way, making sure every user finds the most relevant information at the moment they need it.

The new website had to display this useful content within a contemporary, publisher-style design to stand out from the rest of the industry. Technology-wise, Galliard wanted to upgrade their existing c.10,000 page website onto the very latest CMS platform to future-proof their investment.

At the same time, they briefed us to replace their existing property data management system with a best-in-class solution. They also wanted to integrate all of this together to launch within a strict 6 month timeframe, without causing any disruption to search rankings.

The Solution

A custom Property Data Management System (PDMS), built onto BradleyDyerRaw’s DataCloud software, houses thousands of pieces of data for individual properties and developments, including images, video, live pricing and availability.

With a single device-agnostic API feed, this can provide real-time data to all of Galliard’s digital marketing outlets: the new corporate website, development microsites and marketing suite interactive applications. This provides a single point of data entry, accessible by multiple users and controlled by permissions.

Our user-friendly interface delivers an intuitive experience for entering and managing property data.

Dynamic API feeds allow sophisticated property searching by type, location, incentive, price and availability.

Detailed rules and priorities ensure key pages automatically display relevant content, such as travel times and special offers, calculators and local area hotspot insights.

Our rigorous UX design process allows for refinement and testing to optimise the experience for our identified audience journeys.

Web pages generated
Pieces of editorial migrated
Developments and properties
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