Galliard’s ambition was to create a different kind of property developer website. Buying a new property can be a minefield for some, so Galliard’s priority was to help users navigate the journey to finding the right choice by providing helpful tools and guides along the way, making sure every user finds the most relevant information at the moment they need it.
The new website had to display this useful content within a contemporary, publisher-style design to stand out from the rest of the industry. Technology-wise, Galliard wanted to upgrade their existing c.10,000 page website onto the very latest CMS platform to future-proof their investment.
At the same time, they briefed us to replace their existing property data management system with a best-in-class solution. They also wanted to integrate all of this together to launch within a strict 6 month timeframe, without causing any disruption to search rankings.