Colindale Gardens: Creating a new destination for north London



All Work

The Brief

Redrow is a major national housebuilder known for its traditional housing developments, mainly outside London. The company is now expanding its portfolio to include key London locations.

One of these is Colindale Gardens, a development of 2,900 homes and community facilities, at the heart of the newly regenerated Colindale area of north west London.

The Solution

Under the banner line ‘Fresh Outlook, London Lifestyle’ we have created an identity for Colindale Gardens that encapsulates the inclusive, fresh and vibrant way of life it will offer; as well as the superior quality that Redrow offers.

These values were incorporated across brochures, site hoardings and banners, a movie, emailers, overseas sales kit including panels and a USB stick in a presentation box. We also created elements for the Sales and Marketing suite, including window graphics.

The Results

More than 40% of the apartments in the first building, Serenity House, were reserved at the Sales Marketing Suite launch. This is to be followed by the launch of the second and third buildings, and the launch of Colindale Gardens overseas.

All Work