Improving the user journey for AMX

The Brief

With the imminent launch of AMX’s new asset management marketplace software, we were commissioned to redesign its marketing website.

The challenge was to improve the user journey and user experience as well as give the interface an uplift in design functionality.

The AMX service fundamentally transforms institutional investment for the benefit of the end saver and is a global marketplace where asset owners (the buyers) can invest in external asset managers (the sellers) and where asset managers can access significant capital, cutting overall value leakage as a result.

“DIGITAL IS ABOUT PEOPLE MORE THAN TECHNOLOGY”

HEAD OF DIGITAL AT AMX

The Solution

Working alongside a portfolio of stakeholders we provided a solution that was functional and elegant while meeting both business and user goals.

The project allowed us to work across the entire design journey from talking to users, designing solutions, testing early prototypes, through to full design and governance.

Success

The project allowed us to work across the entire design journey from talking to users, designing solutions, testing early prototypes, through to full design and governance.

Our client relationship is iterative and has futurity as we move into phase 2 of the process to constantly test and improve our solutions.

All Work
All