Introducing the Beano to a new generation

The Brief

With the launch of Beano Digital Network, the irreverent humour of Dennis the Menace and Minnie the Minx has been reinvented for the iPad generation.

Moving from a traditional print based comic into the world of digital, apps, CGI and social, the mission was to make you forget everything you know about the Beano and become the number one epic kids’ entertainment brand.

By ‘thinking more kid’ we were asked to create a traffic driving campaign to get the word out that if you haven’t been to the new website or downloaded the app, then you were missing out.

The Outcome

We delivered a digital and video based campaign that focused on the core creative drivers outlined across the Beano website.

We envisioned a playful campaign that connected with the target audience’s desire for playfulness, gags and slapstick all wrapped up with a sense of FOMO.

By teasing the audience with a playful interaction, we were able to deliver awesome teaser content to entice them to tap or click through to the website or app.

The Results

Our performance against KPIs dramatically raised site traffic as well as interaction engagement rates.

Click through rate (%)
Video completes
Reach above target (%)
All Work