We were asked to create an activation for Dubai Festival City Mall to celebrate Eid, including a subtle and non commercial tie-in with The Walt Disney Company.
Client:
The activation was made up of a central wishing well, in the iconic Mickey Mouse head shape, with smaller wish pods. A spectacular light display was suspended above it. Visitors could step up to the activation, “Make a Wish” to a loved one and see it appear within the experience.
For further shareability, the participant’s magical moments were captured in a photo and emailed to themselves and their loved one, helping to create surprise, a smile and a moment of togetherness.
In addition, the activation won Silver in ICSC, the global retail real estate industry awards for marketing initiatives.