Our first job for new client Royal Bank of Canada was a Sloane Square underground station takeover, advertising their sponsorship of the Masterpiece London Art Fair. Taking place in The Royal Hospital Chelsea, Masterpiece is one of the world’s leading cross-collecting art fairs, offering the finest works of art, design, furniture and jewellery. As Principal Partner, RBC wanted to activate its sponsorship with a campaign that fitted with the new brand style that we have developed for them.
We ran the creative on two 12-sheet posters, escalator panels and a D-6 unit to take over the station with RBC’s sponsorship of the event.