As Woody, Buzz and Jessie returned to the big screen, we were busy launching a Toy Story 4 activation in Doha Festival City Mall. This spectacular activation featured a photo opportunity with full-size standees of the film’s favourite characters, a colourful craft area where children could create their own Toy Story pictures, and a series of digital touchscreens for some interactive fun and games.
The activation was hugely popular, with kids of all ages delighting in their chance to get up close to the much-loved toys. They were also able to take home a printed copy of their photograph in an ingenious Etch A Sketch style frame, a fantastic memento of their visit.