How do you Disney? That’s the question we asked UK content creators in a campaign to celebrate the wonder of Walt Disney World Florida, and share the experience with millions of fans.
It ended up being the largest ever UK-led creator event to date, taking place over seven days and featuring 16 content creators. Taking part in a park-wide quest, they had to complete a variety of fun challenges: answering riddles and collecting puzzle pieces in Magic Kingdom; making chocolate Olafs at Epcot; tracking down animal carvings at Animal Kingdom; racing droids in Batuu at Hollywood Studios; and a treasure hunt at Typhoon Lagoon. We also organised a live stream event announcing the winner, broadcast on Disney’s Facebook and Instagram channels. The prize? A one night stay in the Cinderella Castle Suite! Millions more joined in with fun, viewing on TikTok and other social channels.