Climate Champions to the rescue!

18th September 2022

Challenge accepted! 

When the Cartoon Network asked us to add longevity to its Climate Champions initiative during the summer holidays, we challenged children with small changes that could make a world of difference. The safely targeted audience of children could choose to ‘Become a Climate Champion, allowing them to explore the planet, learn about how to take care of the environment and accept a climate challenge. 

The digital campaign more than doubled the projected engagement rate benchmark, meaning we inspired thousands of children to take care of the planet!

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