Putting the Baby into We Bare Bears

14th May 2022

It was high-fives all around when the new series We Baby Bears launched for the Cartoon Network.

Like the main characters, three brother bears who have wild and whimsical adventures using a magical star and a box to fly around the world, we worked our own magic to engage millions of children across the continents.

The intriguing digital campaign presented a fun personality quiz, allowing the children to discover ‘Which Bro Are You?’ as they learn about the bears in this spin-off series of We Bare Bears.

We beat all our campaign targets and exceeded industry benchmarks with this imaginative campaign.

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