Thakeham Brand Development



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The Brief

Thakeham have a genuine passion to create superior living environments that provide the traditional values that many people are seeking – a proposition not provided by the mainstream, volume developers.

Our challenge at BradleyDyer Raw was to create a new brand identity that supports the proposition and vision.

Thakeham Logo

Brand Book

The new Thakeham brand was the catalyst for greater synergy across all companies within the group, helping achieve a greater sense of purpose and differentiation from the competition within this busy property sector. A distinctive new brand book was also created to help everyone understand the vision and key benefits of the business.

Thakeham Brand Book

Brand immersion

We helped create a number of employee showcases designed to immerse all Thakeham staff in the brand vision and explain how the new image helped empower the business strategy moving forwards.

Thakeham Brand Communication
All Work