Thakeham Brand Development

The Brief

Thakeham have a genuine passion to create superior living environments that provide the traditional values that many people are seeking – a proposition not provided by the mainstream, volume developers.

Our challenge at BradleyDyer Raw was to create a new brand identity that supports the proposition and vision.

Brand Book

The new Thakeham brand was the catalyst for greater synergy across all companies within the group, helping achieve a greater sense of purpose and differentiation from the competition within this busy property sector. A distinctive new brand book was also created to help everyone understand the vision and key benefits of the business.

Brand immersion

We helped create a number of employee showcases designed to immerse all Thakeham staff in the brand vision and explain how the new image helped empower the business strategy moving forwards.