Client:
Services:
Our strategy was to take advantage of the show’s super engaged Facebook audience and ‘meme culture’ as a whole.
Brand research suggested that the core audience was deeply ingrained in memes and internet pranks, so there was an opportunity for fans to participate in spreading some kind of message or in-joke. We developed two creatives that were interactive, shareable and engaging for the audience.
This execution involved a series of videos using famous clips from the show. Each time Morty opened the door, something shocking, nonsensical or anticlimactic was revealed.
Facebook
Social Media Video Storyboard
Facebook
Social Media Video
Users interact with the Facebook AR ad, then a screaming sun background loads behind the image of the user, alongside a screaming audio clip.
impressions
captures
sharesFacebook
Augmented Reality Filter
The activity went live during the fourth season, enhancing awareness and building further engagement between the show and fans.
