Red Funnel Marketing Campaign

The Challenge

Red Funnel wanted a new marketing campaign identity to reintroduce its brand to a number of specific target audiences. We were asked to devise the new campaign, helping Red Funnel stand out amid growing competition for market share.

Our Response

We identified complementary campaign ideas to appeal to both fun-seeking parents and romantic weekending couples. Making clever use of acronyms and the distinctive red brand, we created an eye-catching campaign with bold and memorable messaging.

The Results

After careful evaluation of the media channels available, we delivered these campaigns through print, outdoor, digital display, direct mail, POS and merchandise pieces to create a fully integrated activation, which drove significant YOY growth in its first 12 months in market.