Client:
Our challenge was to create a magical experience at Ski Dubai, aligning with Olaf’s latest big screen exploit, ‘Olaf’s Frozen Adventure’. It needed to genuinely thrill and delight the children visiting Ski Dubai, making it a must-see experience.
The client wanted to take children on a journey that entertains and educates them about the variety of Christmas traditions from around the world, and how it is celebrated by different cultures and families.
We also wanted to position Ski Dubai as a destination for a unique Christmas experience for both locals and tourists alike. In addition, we were tasked with driving visitors to the Frozen retail pop-up through innovative retail delivery, and increasing ticket sales.
We delivered a magical forest adventure within Ski Dubai which emcompassed the spirit of Olaf, whilst educating families on various Christmas traditions.
To uplift sales we themed the merchandise area to capture attention. For extra surprise and delight, the children were able to look through a magic window to glimpse Olaf in action.
MARIA GIAGOS, BRAND MANAGER – SKI DUBAI