We delivered a multi-touch point digital campaign that reached the target audience at key moments in their professional lives.
For broad awareness raising, we created ads for high profile insurance news sites, which the audience would see when reading insurance news or researching trends. We used content on LinkedIn to inform the audience of key services while they were looking at the insurance community. And finally, a search campaign ensured LMIP’s presence when the target audience was specifically looking for insurance services.
Our response took the audience from awareness through to action, ensuring they knew about LMIP by the time they come to search for insurance services.