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In 2018, St Edward wanted a brand to launch their flagship new development Hartland Village – a major project in Hampshire that would run for many years.
Fast-forward to 2025, and as their long-term partner, we were asked to evolve the brand to create a fresh look and feel for the market in time for the release of a new phase.
Our original concept, ‘Discover a village for life’, successfully launched the development, while the brand, film and photography assets we created ran across collateral for many years.
Our original concept, ‘Discover a village for life’, successfully launched the development, while the brand, film and photography assets we created ran across collateral for many years.
To visit the Hartland Village digital brochure, click here.
The refreshed brand styling included a more fluid, organic script font to reflect the increased focus on people, ‘Pinewood Green’ as the primary colour, and contrasting accents shades to give the palette a new vibrancy and personality.
Our long-term partnership with St Edward demonstrates our commitment to building strong client relationships, as well as our ability to evolve and bring a new perspective to creative work.
The original brand successfully captured the vision for Hartland Village and resonated with the target audience, while the fresh new look reinvigorated the brand for this next stage.
