To create a magical Frozen II moment in the Mall of Qatar, which would build excitement for the new film, draw visitors to the centre of the mall, and increase dwell time.
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Everyone loves a photo opportunity, so we capitalised on this by giving visitors the unique opportunity to pose with their favourite Frozen II characters. It was the perfect experience to share socially, spreading the word about the activation and helping to attract more visitors to the mall. It was also easy for visitors to access and use quickly, keeping queuing to a minimum.
We used strong Frozen II imagery to capture visitors’ attention and give them the chance to experience this enchanting world.
The photo opportunity featured backdrops and designs inspired by the new film, giving visitors a glimpse of what to expect, while illuminated trees sparkled with fairy lights, adding to the magical atmosphere. We arranged character standees in two different scenes, so visitors had a choice for their photo. And for further entertainment, tables and chairs were laid out with fun craft activities for children to enjoy.
