Seeing the Magic Through a Child’s Eyes

Mickey and Minnie. Anna and Elsa. Woody and Buzz. Over the decades, Disney has given us some of storytelling’s most iconic duos. In 2026, Disney Parks wanted to discover three new duos of primary school-aged children, to showcase its range of magical family holidays through a child’s eyes, as well as support new talent.

We brought the concept to life, designing and animating the campaign marque along with a bespoke iteration for each Disney Parks destination, and creating social content and a paid campaign to drive nationwide awareness, engagement and entries to the Mini Duos competition. The target audience was aspiring young performers, musical theatre enthusiasts, and their parents and families.

Lights, Camera, Action!

To launch the campaign with a showstopping bang, we scripted and filmed social content, featuring Jodi Benson, the voice of the original Little Mermaid Ariel, and West End superstar Samantha Barks. This involved traveling to all three destinations to produce and direct the shoots, which were used to create a suite of promotional imagery and video content.

We also wrote and designed all the campaign assets, including e-newsletters and digital ads. For the paid campaign, we partnered with The Stage and What’s On Stage, the ideal media to catch the eye of our target audience.

Launch Campaign Highlights

3,344,900

Impressions

Exceeding the planned
value by 165%

9,514

Clicks

Exceeding the planned
1,870 by 500%

0.28%

CTR

Exceeding the planned
CTR of 0.1%

And the Winner is...

Following a level of entries that exceeded all expectations, the winners were announced at the end of February 2026. We planned and scripted the winner reveal, an event that generated amazing engagement on social.

Look out for these magical mini duos coming soon in future Disney campaigns…!

Disney Parks: Mini Duos Campaign