BradleyDyerRaw is venturing into the amazing world of Gumball as Turner Media has asked us to re-energise the fanbase of its zany animated sit-com. Gumball is the company’s biggest digital property and we’ve been tasked with running activity across seven European markets (Germany, Poland, Romania, Bulgaria, Hungary, Netherlands and Czech Republic).
The main target audience is seven to 13-year-old boys, so we’ll be using humour to engage them and producing interactive content that gives them instant laughs.