Knock, knock!

21st April 2022

Who’s there? The answer was Mickey, Minnie, Donald or Goofy as Disneyland Paris celebrated its 30th anniversary with our ingenious competition.

Families across the UK tried to unlock one of 30 holidays from behind a magical door, which popped up in different locations throughout the competition period. We ran the competition in partnership with Heart Radio, who launched it with one lucky listener winning the first family holiday live on air. Tens of thousands took part by registering online to receive a QR key – when a key unlocked the door, it swung open to reveal Mickey and Friends in Disneyland Paris waving to the lucky winner. Radio advertising and social activity secured extensive reach for the campaign – and the joy of Disneyland Paris.

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