And we’re very excited. The Beano is reinventing itself for the iPad generation with the launch of the Beano Digital Network. Dennis the Menace, Minnie the Minx and their pals are moving from printed comics to the world of digital, apps, CGI and social – ensuing anarchy to be expected.
We’ll be working on a campaign to encourage audiences to visit the new website or download the app. The aim is to tap into the Beano’s irreverent humour to deliver the fun the audience wants, and entice them to find out more.