Walt Disney World Florida celebrated a very special anniversary in 2022 – 50 years of making magic and truly special holiday memories. We brought more than a sprinkle of pixie dust from Florida to London so that superfans and VIPs could take part in the celebrations.
Guests first received an invitation, rolled up in a bespoke glass bottle, which hinted at the enchantment to come. On arrival at Tobacco Dock in London, they were transported to Main Street and the four different parks – Magic Kingdom, EPCOT, Animal Kingdom and Hollywood Studios – with live appearances, music, stunning decoration, themed food and drink, interactive fun and photo opportunities.
Our experiential approach to the event created an immersive experience that captured the spirit of Walt Disney World Florida – and a magical evening for all who attended. It also generated a huge amount of positive coverage across both social and mainstream media.