The Royal Marsden
Private Care Campaign

Client:

Services:

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The Brief

The Royal Marsden is one of Europe’s leading comprehensive cancer centres, treating 60,000 patients and conducting 1,000 trials a year. They wanted to refresh their ‘Like No Other’ campaign, which promotes their Private Care services across the UK and internationally. They also wanted a review of their pillars of quality, research, care and people as part of the new communication strategy.

The creative needed to maintain The Royal Marsden’s world-leading status and reflect the high-quality care, treatment and expertise that patients expect, while also delivering a fresh, modern look.

Our Response

We also created campaign guidelines, along with brand new photography, that helped create a real sense of purpose and personality for the project.

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