We negotiated and designed a unique brand study for the UK market that fuelled an advanced understating of the campaign, including Awareness, Consideration, Behaviours and Attitudes.
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Client:
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To keep fans engaged with the Cartoon Network's Teen Titans Go! in an off-channel campaign, and sustain interest during a 15-month production break between the series.
Our solution to drive engagement at scale was to use the very best storytelling ad units that we could customise in a unique TTG way. The lead format was a brand new AR format that SuperAwesome had just launched, working alongside an established performance driving Filmstrip.
A scrollable unit that houses multiple interactive assets, to bring the key hook of the show to life for our TA.
An innovative and interactive new mini-game that deepens engagement with AR functionality, placing the TTG team in our TA's own environment.
We served 19,373,345 impressions against kids aged 6-12
We negotiated and designed a unique brand study for the UK market that fuelled an advanced understating of the campaign, including Awareness, Consideration, Behaviours and Attitudes.
clicks and 1,430,156 engagements
of added media value
above benchmarks, media KPIs significantly outperformed expectations
Awareness of Teen Titans Go!
More than 6 in 10 kids were aware of Teen Titans Go! post-wave
AFFINITY FOR THE CREATIVES
Post campaign, over 8 in 10 kids like the creatives (NET)
TEEN TITANS GO! VIEWERSHIP
More than 3 in 4 kids aware of Teen Titans Go! have watched the show post-wave
INTENT TO WATCH TEEN TITANS GO! AFTER CREATIVE EXPOSURE
After watching the creatives, 86% on average were likely to watch Teen Titans Go! (NET)
