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Client:
Services:
To launch Neuron, WTW’s game-changing digital trading technology to connect brokers and underwriters in the UK and US.
We delivered a broad suite of web, social, advertising, animation, video, and other creative assets to build brand presence, strengthen positioning, and drive engagement.
We scripted, storyboarded and produced a number of videos, including a promotional piece to be aired at RIMS Riskworld, the largest annual gathering of global risk professionals.
We developed a media strategy to deliver three primary goals:
Specialist insurance sites (e.g. The Insurer, Insurance Times) helped us reach the right audience, build profile, and gain contextual presence.
LinkedIn was integral, enabling targeting by seniority and industry to build awareness and consideration with key decision-makers.
We recommended programmatic display to reach insurance decision-makers via a premium whitelist, building rapid awareness cost-efficiently.
Neuron had a successful launch into markets with high levels of awareness & engagement. The media campaign overdelivered against all KPIs including over-delivery by:
CTR
on impressions
on clicks
