Format strategy:
The Video formats delivered more impressions, while the Carousels bolstered engagement, successfully delivering both KPIs for brand and product.
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Client:
Services:
To create a brand for Indigo Vault, WTW’s information protection platform, and a suite of assets to support its launch.
The brand needed to align with WTW’s overarching identity whilst also clearly conveying key messages of leading expertise in this highly technical field.
We created a dynamic brand for Indigo Vault which included logo, strapline, colour palette and styling for graphics, illustrations and icons.
This was brought together in a brand guidelines document, which also contained the brand pillars, tone of voice and full asset usage to ensure consistent messaging and visuals.
We designed and built a website to promote the benefits of Indigo Vault and drive visitors to contact the team for more information.
The website animations were created in Rive and embedded directly into the site using code alone. Unlike GIFs or video files, Rive animations remain crisp at any resolution, load faster due to smaller file sizes, and deliver a smoother, more responsive experience—ideal for modern web design.
We produced two animated videos to help raise awareness of Indigo Vault and educate the audience: one provided an overview of the benefits of Indigo Vault; the other showcased its features.
We were also asked to design high-quality desktop app icons that look sharp and clear at every size.
Campaign management and optimisation across both markets meant we surpassed our targets.
Format strategy:
The Video formats delivered more impressions, while the Carousels bolstered engagement, successfully delivering both KPIs for brand and product.
Across the UK and US markets we reached
targeted consumers on LinkedIn
= +773% Estimated impressions
clicks to site = +130% Estimated clicks
