Re-energise the Gumball fan base before the beloved series returns to TV.
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Client:
Services:
Re-energise the Gumball fan base before the beloved series returns to TV.
Gumball is riotously fun cartoon which revolves around the lives of 12-year old Gumball Watterson. We were engaged to excite the fanbase ahead of the new season premiere, with activity across 7 European markets – Germany, Poland, Romania, Bulgaria, Hungary, the Netherlands and the Czech Republic.
We used detailed audience insight and research to drive reach and fan engagement across Instagram and Facebook.
We produced fun snackable content that was seeded through social, dark social and offline, effectively engaging our target out audience of 7 to 13-year-old boys.
Everything we made was designed to make our audience laugh, amplify the show’s themes and get them interacting and playing in the Gumball universe.
