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Create UK-focused key art photography for Walt Disney World’s FY25 marketing campaign.
The goal was to capture a bright, light, approachable, and modern aesthetic that connects with audiences while staying true to Disney’s brand magic.
As the agency, we were embedded at every stage of delivery:
Creative Collaboration
Partnered with the Disney Destination International team to align on campaign goals and translate brand values into a fresh visual direction.
Pre-Production
Built a detailed shot list, advised on styling, and supported casting to ensure an authentic and engaging look.
On-Set Direction
Directed and managed the shoot on location, overseeing talent, styling, and composition to keep every frame on brief.
Styling Support
Assisted wardrobe and props teams to refine the visual tone and maintain consistency.
Post-Production
Delivered polished image processing and finishing, ensuring every asset was campaign-ready.
A suite of versatile, high-impact images that embody Disney’s playful spirit while feeling contemporary and approachable for UK audiences. These assets now powerfully support FY25 marketing across multiple platforms and touchpoints.
The images were used on owned and bought media.
