Client:
Services:
To promote Disney Cruise Line holidays to the UK market with a specific spotlight on the Disney Fantasy sailing for the first time from Southampton.
The campaign needed to be engaging, fun, and highly shareable across social media and PR, while showcasing the breadth of experiences onboard and appealing to a broad family audience in a playful, entertaining way.
We collaborated closely with the Disney Destinations team to develop a dynamic content campaign fronted by beloved UK celebrity couple Matt and Emma Willis, who acted as brand ambassadors.
With their trademark warmth and humour, the duo tackled a series of light-hearted his and her challenges designed to bring the ship’s world-class entertainment, dining, and family-friendly experiences to life.
We produced a dynamic mix of content, from short-form social videos on ambassador and Disney Destinations channels to a long-form YouTube challenge video, supported by PR-ready photography that amplified coverage and extended the campaign’s reach.
As the agency, we were embedded at every stage of delivery:
Concept & Creative
Led ideation and campaign development creating a challenge-based format tailored to Disney’s brand values.
Talent Procurement & Management
Negotiated, secured, and managed the celebrity couple, ensuring the right fit for audience engagement.
Content Production
Script development, and produced and managed detailed shot lists.
Experiential Storytelling
Designed and ran on-ship challenges, sourcing props and costumes to bring moments of humour and delight.
On-Set Delivery
Provided full line production ensuring seamless execution and high-quality outputs. Director for shoots onboard the ship.
The campaign delivered outstanding results:
Strong engagement across social media, with content resonating on both Disney-owned and celebrity-owned channels.
Significant organic PR coverage, including national news press and morning TV features.
Positive client and consumer feedback, reinforcing Disney Cruise Line as the go-to family holiday filled with magic, adventure, and unforgettable experiences.
