We were asked to produce an exclusive, fun event showcasing the magic of the 100th anniversary celebrations of The Walt Disney Company across 2023.
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We were asked to produce an exclusive, fun event showcasing the magic of the 100th anniversary celebrations of The Walt Disney Company across 2023.
With a guest list of 500 VIPs, the event in London needed to enchant and entertain, build closer relationships with influencers and core fans, and engage with EMEA media.
We created an evening that took guests on a journey through Disney’s 100 years, and sparkled with magic at every turn.
From the moment they arrived at the Square Mile’s Banking Hall (a film location in Mary Poppins Returns) where everyone’s favourite nanny turned back the clock to 1923, every detail was meticulously planned to surprise and delight.
The entire venue was transformed with 360-degree projection of footage that travelled through time, from Disney’s black-and-white origins to its full-colour present day and incorporating TWDC’s 100th anniversary platinum theming. Guests took part in activities such as unlocking a magical door to reveal prizes, a 360-degree moving photo opp, and writing messages on a bespoke LED wonder wall.
Guests were wowed throughout the evening by a spectacular showcase of live musical performances, with a vast cast ranging from the iconic Disney Princesses and West End stars to pop sensation Sam Tompkins, Pixar and Marvel characters, and – of course – Mickey and Minnie Mouse.
The event delivered spectacular reach, with guests, celebrities and content creators sharing images and delight across their networks, garnering 2.7 million views.
VIP attendees
Pieces of press coverage
Views using #Disney100
Huge thank you for all your incredible work on D100 Debut. Thanks for getting us started with a bang! In the words of Mary Poppins- “practically perfect in every way.”
– Love Team Disney
