Churchill Living Brand Evolution

The Brief

Churchill Retirement Living engaged with BDR to help them rebrand the business to better reflect their core offering – independent living in high quality homes for the over 60s – so that it resonates more strongly with its target market.

We helped evolve the brand, with a more single-minded name, along with a new visual identity, monogram and supporting strapline.

Our Response

We created a new brand eco-system that expanded on the new identity, adding warmth and a more human touch to communications. This spanned various areas of OOH, digital and print media, along with a new library of imagery that better reflected the aspirations and needs of purchasers.