Challenge accepted!
When the Cartoon Network asked us to add longevity to its Climate Champions initiative during the summer holidays, we challenged children with small changes that could make a world of difference. The safely targeted audience of children could choose to ‘Become a Climate Champion’, allowing them to explore the planet, learn about how to take care of the environment and accept a climate challenge.
The digital campaign more than doubled the projected engagement rate benchmark, meaning we inspired thousands of children to take care of the planet!