A new generation of heroes

23rd November 2022

We reached millions of Transformers fans in a highly engaging, comprehensive campaign to help launch the new series Transformers: EarthSpark for Nickelodeon and Hasbro’s Entertainment One. 

From online gaming, social media and YouTube, we introduced British, German and French audiences to the Terrans, the first generation of Transformers robots born on Earth, in an initiative that truly was ‘More Than Meets the Eye’ – especially when we collaborated with Murwalls to bring a captivating outdoor art element with their eye-catching graffiti-style murals. 

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