BradleyDyer - The Strategic Creative Consultancy
A fresh approach to property
Property is an increasingly fast-paced and sophisticated marketplace and one in which we have considerable experience.
BradleyDyer has been building relationships with developers, regenerators, property agents, surveyors and architects for over 25 years.
Our real expertise lies in the appreciation of what makes both developers and purchasers tick, and our ability to marry individual expectations.
Having worked for some of the biggest names in the business our team boasts solid credentials - offering clients industry insight, combined with a real desire to add value at all levels.
The result is we’re exceptionally well placed to advise property clients in a variety of areas: from land purchase through to development launch; from overseas investors exhibitions to UK marketing campaigns; and development of strategies to maximize brand value to digital innovations.
Overseas investor marketing
London is an iconic city and one of the world’s premier locations for international property investment. In the first half of 2011 some 60 per cent of all new-build property in the capital was purchased by overseas investors and foreign wealth has fuelled a near 50 per cent rise in London prices since 2009.
Marketing to overseas investors is a highly specialised area and one in which BradleyDyer is well versed. We have a wealth of experience in helping developers promote new schemes across South East Asia and, increasingly, in Russia and Latin America. We understand how important it is to appreciate the subtle cultural nuances when doing business in an international forum and to appreciate the buying preferences of different nationalities.
We create integrated and highly effective campaigns for the launch of major developments, creating photo-realistic CGIs and animations, innovative touchscreen technology, we manage all aspects of IT, logistics and shipping with full UK warehouse facilities. Our management team is on hand from start to finish, ensuring every eventuality is covered and that our clients can focus on their customers and concentrate on maximising sales.
Sales & Marketing Suites
We believe the best sales & marketing suites portray both the quality of the property and the ethos of the development. They could be located in a restored Victorian hospital or a contemporary environment in the City, but the premise remains the same: first understand the product, its location and the potential purchaser – and then create a compelling customer experience that exceeds expectations.
We create bespoke sales areas reminiscent of some of the best retail experiences, and one that leads visitors through carefully considered sales journeys. Our marketing suites are meticulously designed down to the finest detail - from lighting to furnishings, graphics to flooring - each carefully chosen to reflect the unique qualities of the development. Visitors are encouraged to immerse themselves, chat with the sales team and browse through cutting-edge, highly intuitive touchscreen displays. It all combines to create an individual, welcoming, yet powerful sales environment.