Healthcare

Sector: Healthcare
Roche

Tamiflu campaign

With the threat of an avian bird flu pandemic, Roche sought an agency to help promote a ‘prevention’ campaign to large corporate organisations.

BradleyDyer was appointed to promote Tamiflu campaign, creating the red balloon campaign, highlighting the very real dangers an organisation would face should up to 40% of its staff be affected by bird flu.

Simple, yet effective messaging helped to reinforce the core proposition: 'If 200,000 flu germs can fit on the point of a needle... how vulnerable is your business?'

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