Property

Sector: Property
Redrow

Overseas investor marketing

One Commercial Street is a new landmark development of luxury apartments and penthouses in Aldgate East in London E1. It’s located between the City, the financial heart of London, and the culturally diverse City Fringe of Aldgate and Spitalfields.

As Redrows first major development in London it was important that an identity that would inspire purchasers and investors alike was established right from the start.

The development was launched to the SE Asian market in Hong Kong, Singapore and Kuala Lumpur.

BradleyDyer created all launch marketing collateral, organized all logistics and attended the overseas events to manage the whole process. A combination of printed collateral, photo-realistic CGIs, lightbox display systems and interactive touchscreens were used to create a powerful sales presence. Supported by advertising in SE Asian press and a highly engaging web portal, the launch of One Commercial Street was a great success.

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