Healthcare

Sector: Healthcare
Reckitt Benckiser

Cold and flu campaign

BradleyDyer worked with Reckitt Benckiser to develop a pan-European 'Cold and Flu' campaign.

This brought together a number of well known brands, including Dettol, Strepsils, Lemsip and Nurofen, under one proposition, aiming at helping preventing and managing the symptoms of colds and flu.

The campaign targeted consumers via pharmacies across Europe and was the first time these products were promoted via a combined campaign, as part of Reckitt Benckiser's 'Mission for Health' strategy.

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