Property

Sector: Property
Higgins

Interactive technology

Wide public boulevards, contemporary architecture and seven hectares of verdant parkland, set in one of London's most central and convenient inner-city neighbourhoods — Oval Quarter is the impressive regeneration of a once run down area.

Just 10 minutes by tube to the very heart of the capital, and sitting on the edge of London's magnificent cultural belt along the River Thames, Oval Quarter is ideally located for Westminster, The South Bank, Covent Garden, St Paul’s, Tower Bridge and Canary Wharf.

BradleyDyer established the development masterbrand and helped roll out the identity across a variety of marketing channels. The development was initially launched to the SE Asian market in Hong Kong, Singapore and Kuala Lumpur.

BradleyDyer created all launch marketing collateral and online activity, organised all logistics using our own local ground crew and attended the overseas events to manage the whole process. A combination of printed collateral, lightbox display systems and interactive touchscreens was used to create a powerful sales presence.

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