Business Services

Sector: Business Services
Blake Lapthorn

Branding and communications

As one of the UK’s largest regional law firms, Blake Lapthorn sought to create a distinctive identity, one that would not only set it apart from the crowd, but also reflect the passion and desire to provide the best range of services to its client base.

BradleyDyer was appointed after a presentation of our strategic vision for the brand — an identity that would appeal equally to all stakeholders, including both private and corporate clients.

Under the banner 'The natural choice in law', we created a visually striking brand that enabled Blake Lapthorn to promote each of its services in an inviting and compelling way.

The strategy then cascaded through all levels of communication – from printed collateral to advertising, and from web to Blake Lapthorn’s office environments.

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