By placing your users at the heart
of your strategy, you can differentiate yourself
dramatically from the competition.
Your business goals for your project may be as simple as increasing profit for a specific quarter, reducing shopping cart abandonment or engaging 20% more users on Twitter.
By aligning these business goals with your users’ needs, your chance of success increases. Why are users doing what they do? What do they want? How can you provide it?
At Bradley Dyer we can help
you achieve this by...
their goals and needs...
"As a an account holder I want to access my acount securely so that I can confidently check my balance while I’m abroad."
As a patient I want to log my results so that I don’t have to take time off work.
...to steer our thinking.
...by defining the key touchpoints, interactions and flows.