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Disney - Heroes & Villains

Disney - Heroes & Villains

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Disney - Heroes & Villains

The Brief

RICH-MEDIA ADVERTISING

We were commissioned by Disney XD to design, build and deliver the Autumn multi-property campaign for the channel which promoted Star Wars – The Yoda Chronicles and a special Phineas and Ferb Star Wars episode. The aim of the campaign was to educate the audience and build excitement for the launch of Star Wars Rebels.

Key objective

  • To deliver a multi-property digital campaign that dovetailed with the On Air campaign that introduced Star Warscontent via a Phineas and Ferb crossover special and The Yoda Chronicles, ahead of the channel launch of Star Wars Rebels.

The Solution

The digital units placed the audience inside a spacecraft and as they journeyed through the universe, the characters engaged with the audience and animated around the units.

DELIVERED VIA

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The Results

The campaign delivered excellent results.

Measures of success

We over delivered on the booked impressions by an outstanding 35%.

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Heroes & Villains results Heroes & Villains results