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Disney - Evermoor

Disney - Evermoor

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Evermoor

The Brief

RICH-MEDIA ADVERTISING

We were commissioned by the Disney Channel to create a digital campaign for the launch of Evermoor. The series, shot in the UK is about Tara Crossley an American teen who moves from the United States to an English village called Evermoor. The aim of the campaign was to create intrigue and drive tune in to this major new live action series.

Key objective

  • To deliver a campaign that reflects excitement, mystery and suspense of this brand new show, reaching the largest possible tween audience.

The Solution

The campaign utilised a wide range of rich-media units, video on demand advertising and an online treasure hunt – this all helped to create a sense of danger, mystery and suspense.

DELIVERED VIA

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The Results

The campaign delivered some outstanding results

MEASURES OF SUCCESS

including a click though rate of 6%, over 3 million video views and rich-media over delivery of 39%.

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